Leveraging Twitter for your business – that’s an important activity!  And that’s why I had to split up my 5 tips over 2 days.  So, thanks for coming back for seconds.  Yesterday I discussed The Account and Productivity in Part 1. In a nutshell – make sure you have a customized account that speaks to your brand and business, and learn how to speed up your Twitter usage with desktop...

If you’re looking for a step-by-step guide to creating a Twitter account – you’ve come to the wrong place (you can get those here and here and here…).  In lieu of adding another ‘beginner’s guide’ to the collective blogosphere, I felt it would be a better use of my time (and yours) if I focused on best practices instead.  When leveraging Twitter for your business and...

A successful social media campaign is a lot like a snowball. You have to take great care in creating it and honestly, it starts off small and fragile. But with a bit of effort and a solid push down the proverbial social networking hill, that snowball (SMM campaign?) can grow into something much, much more. I need to point out that at the end of the hill, that snowball is still a snowball – and we all know...

A lot of people write and talk about the connection between SEO and social media marketing (SMM).  While reading blog posts today, and subsequently submitting and/or voting for some of them on social networking sites, it struck me that there is a super obvious connection between a blog’s SEO and SMM. When submitting web pages to many social networks, page titles and/or meta descriptions are automatically...

Anyone who follows me on Twitter will know that I blew off some steam yesterday regarding Technorati.  Beginning on Wednesday night, I began the process for claiming this blog.  All signs pointed to a simple process, one that would be completed in a matter of minutes – pushing my blog into the Technorati universe.  What ensued was anything but simple, and instead got me pretty riled up. Every time I...

As long as I’ve been using Twitter, I’ve been using URL shortening services.  Thanks to the SEOmoz Pro Training Series last August, I fell in love with bit.ly and their fantastic tools.  Primarily I use the bookmarked sidebar which allows me to quickly shorten the URL of any page I visit in my browser (works in your browser of choice).  This week, bit.ly has upped the antie by adding the ability...