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Currently Browsing: Search Engine Optimization

Search engine optimization, otherwise known as SEO, is the practice of optimizing websites for increased rankings on search engines like Google, Yahoo! and MSN/Live.com. SEO is a wide-ranging field covering skills and tactics from web design to copy writing and even traditional marketing.

Jun
16
John

3 Simple Tips to Make Your Blog Posts Social Networking Friendly

A lot of people write and talk about the connection between SEO and social media marketing (SMM).  While reading blog posts today, and subsequently submitting and/or voting for some of them on social networking sites, it struck me that there is a super obvious connection between a blog’s SEO and SMM. When submitting web pages to many social networks, page titles and/or meta descriptions are automatically...
May
27
John

Every Website Should Share the Link-Love with Relevant Outbound Linking

Earlier this week I was part of a conversation regarding the practice of outbound linking as it pertains to SEO. Conversation starter: Outbound linking is fine when you’re blogging, but any other website should limit or nofollow outbound links to try and maintain PageRank. My response: DOH! Blogs are websites, right? SEO rules apply to websites – PERIOD. Either way, there are many reasons (and arguments...
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