Typically whenever Google releases new products or updates, I get excited and am pleased with the results.  In typical fashion, the announcement and subsequent launch of the new AdWords interface was initially exciting for me.  I’ll admit there are a few features of the new interface that have me excited, but on the whole I’m finding that I really miss the old interface.  In no particular order,...

Last Thursday, Google made a rather large announcement regarding AdWords’ policies on how trademarks are used in ad texts.  The policy change only applies to advertisers in the U.S. and ads being displayed to U.S. users on the Search and Content Networks.  What’s changing?  I’ll defer to Google: Under certain criteria, you can use trademark terms in your ad text in the U.S. even if you don’t...