“Business Blogging.” This is by no means a new buzz-word. In fact, blogging is fast becoming a tried and true marketing tool for businesses big and small to reach customers online (yes, eMarketer projects over 96 million blog readers in 2009). Despite the apparent trends, there are countless business owners who still don’t realize the power of blogging. There are more businesses yet that...

Leveraging Twitter for your business – that’s an important activity!  And that’s why I had to split up my 5 tips over 2 days.  So, thanks for coming back for seconds.  Yesterday I discussed The Account and Productivity in Part 1. In a nutshell – make sure you have a customized account that speaks to your brand and business, and learn how to speed up your Twitter usage with desktop...

If you’re looking for a step-by-step guide to creating a Twitter account – you’ve come to the wrong place (you can get those here and here and here…).  In lieu of adding another ‘beginner’s guide’ to the collective blogosphere, I felt it would be a better use of my time (and yours) if I focused on best practices instead.  When leveraging Twitter for your business and...