“Business Blogging.” This is by no means a new buzz-word. In fact, blogging is fast becoming a tried and true marketing tool for businesses big and small to reach customers online (yes, eMarketer projects over 96 million blog readers in 2009). Despite the apparent trends, there are countless business owners who still don’t realize the power of blogging. There are more businesses yet that...

The evidence continues to pile up proving that blogging is a strong, effective business strategy.  Thanks to the Search Engine Guide blog, I was directed to a study conducted by eMarketer.com.  Needless to say, but the numbers are staggering – on both sides of the blog.  The projected increase in blog writers and more importantly readers, adds to the validity of blogging as a business marketing strategy. If...