Multivariate and A/B testing are two very important strategies in marketing. Even more so in the realm of internet marketing where nearly every aspect of your campaign can be tracked, tweaked and tracked again. There are sophisticated tools and software out there that can manage your testing for you. However, the cost of that software and the necessary learning curve can be high. Google lowered the entry threshold...

“Business Blogging.” This is by no means a new buzz-word. In fact, blogging is fast becoming a tried and true marketing tool for businesses big and small to reach customers online (yes, eMarketer projects over 96 million blog readers in 2009). Despite the apparent trends, there are countless business owners who still don’t realize the power of blogging. There are more businesses yet that...

So, I’ve been a bit slack on updating the blog these past few weeks.  First of all, my wife was on vacation for 2 weeks – which meant I was on vacation for 2 weeks, too.  I did quite a bit of work, but I neglected the blog.  And this week!  Don’t even get me started on this week.  Let’s just leave it at thunderstorms and no electricity. To get back on the blogging horse, today I’m...

A lot of people write and talk about the connection between SEO and social media marketing (SMM).  While reading blog posts today, and subsequently submitting and/or voting for some of them on social networking sites, it struck me that there is a super obvious connection between a blog’s SEO and SMM. When submitting web pages to many social networks, page titles and/or meta descriptions are automatically...

The evidence continues to pile up proving that blogging is a strong, effective business strategy.  Thanks to the Search Engine Guide blog, I was directed to a study conducted by eMarketer.com.  Needless to say, but the numbers are staggering – on both sides of the blog.  The projected increase in blog writers and more importantly readers, adds to the validity of blogging as a business marketing strategy. If...

I’ll just start off by saying that I’m a fan of Joost de Valk and the Yoast blog.  Second to that, I’ll admit that I’m about a week late on getting this blog post out.  Doh!  Regardless, last week Joost posted a slide presentation titled 40 Wordpress Optimisation Tips.  If you run a Wordpress blog, this should be required reading! Wordpress can be a powerful weapon in your arsenal,...