For those few of you out there who follow(ed) this blog, you might have wondered where I disappeared to! For a whole slew of reasons, over the course of summer 2009, I sought out employment separate from Bakedwheat Web. In August, I found myself talking with two amazing companies: Clix Marketing and WordStream. Much to my pleasure, I was able to work for both of them! Throughout the fall and into the holiday...

So I try to give Yahoo! Search Marketing a call today. I’ve got a few questions to ask regarding their editorial process for ads. As I proceed through the phone tree, I’m asked to enter my account number – I comply. “For inquiries regarding your Yahoo! Search Marketing account, please contact us through the ‘Customer Support’ link in the upper right hand corner of your account.” Sponsor...

Multivariate and A/B testing are two very important strategies in marketing. Even more so in the realm of internet marketing where nearly every aspect of your campaign can be tracked, tweaked and tracked again. There are sophisticated tools and software out there that can manage your testing for you. However, the cost of that software and the necessary learning curve can be high. Google lowered the entry threshold...

“Business Blogging.” This is by no means a new buzz-word. In fact, blogging is fast becoming a tried and true marketing tool for businesses big and small to reach customers online (yes, eMarketer projects over 96 million blog readers in 2009). Despite the apparent trends, there are countless business owners who still don’t realize the power of blogging. There are more businesses yet that...

This week I’ve been driving home the point that if you are advertising with pay-per-click, you need to be diversifying your efforts across multiple PPC search engines and networks.  Remember such classics as “Different people use different search engines” from Tuesday? Or how about “Lower CPC and increase ROI” from Wednesday?  Whatever the reason, the truth is there are a lot...

Opening minds to the wider world of pay-per-click advertising – that’s my lofty goal this week! Yes, I’m talking to those advertisers out there who equate “PPC search engine” with “Google AdWords.” On the surface, this is correct, but it is a dangerously short-sighted view of the world. Tunnel vision if you will. Yesterday I kicked things off by talking about how different...

I’ve been in the PPC biz for a few years now and still find myself amazed at the rampant amount of tunnel vision amongst pay-per-click advertisers. What do I mean by tunnel vision? On one hand, this is the inability to see PPC opportunities beyond Google AdWords as the PPC search engine of choice. As is more often the case, I’ve found that this tunnel vision applies to seeing past “the big...

So, I’ve been a bit slack on updating the blog these past few weeks.  First of all, my wife was on vacation for 2 weeks – which meant I was on vacation for 2 weeks, too.  I did quite a bit of work, but I neglected the blog.  And this week!  Don’t even get me started on this week.  Let’s just leave it at thunderstorms and no electricity. To get back on the blogging horse, today I’m...

Pay-per-click managers the world over are in a constant search for the “perfect” keyword list.  You know, the keyword list that covers every possible variation, misnomer and misspelling possible for your PPC campaign.  While I don’t think that list exists (or will ever exist), the point I’m driving at is that most of us are in a constant search to grow, expand and otherwise improve...

Leveraging Twitter for your business – that’s an important activity!  And that’s why I had to split up my 5 tips over 2 days.  So, thanks for coming back for seconds.  Yesterday I discussed The Account and Productivity in Part 1. In a nutshell – make sure you have a customized account that speaks to your brand and business, and learn how to speed up your Twitter usage with desktop...