So I try to give Yahoo! Search Marketing a call today. I’ve got a few questions to ask regarding their editorial process for ads. As I proceed through the phone tree, I’m asked to enter my account number – I comply. “For inquiries regarding your Yahoo! Search Marketing account, please contact us through the ‘Customer Support’ link in the upper right hand corner of your account.” Sponsor...

Multivariate and A/B testing are two very important strategies in marketing. Even more so in the realm of internet marketing where nearly every aspect of your campaign can be tracked, tweaked and tracked again. There are sophisticated tools and software out there that can manage your testing for you. However, the cost of that software and the necessary learning curve can be high. Google lowered the entry threshold...