Pay-per-click managers the world over are in a constant search for the “perfect” keyword list.  You know, the keyword list that covers every possible variation, misnomer and misspelling possible for your PPC campaign.  While I don’t think that list exists (or will ever exist), the point I’m driving at is that most of us are in a constant search to grow, expand and otherwise improve...

Leveraging Twitter for your business – that’s an important activity!  And that’s why I had to split up my 5 tips over 2 days.  So, thanks for coming back for seconds.  Yesterday I discussed The Account and Productivity in Part 1. In a nutshell – make sure you have a customized account that speaks to your brand and business, and learn how to speed up your Twitter usage with desktop...

If you’re looking for a step-by-step guide to creating a Twitter account – you’ve come to the wrong place (you can get those here and here and here…).  In lieu of adding another ‘beginner’s guide’ to the collective blogosphere, I felt it would be a better use of my time (and yours) if I focused on best practices instead.  When leveraging Twitter for your business and...