I’ll apologize in advance – this is going to be a short post. But I promise you that it’s worth your time! Mike Moran posted today at Search Engine Guide, and his topic was quite simple: Data beats opinions in any decision. His final point is a quote that I’m currently working on etching into my memory as I type this blog post. You should do the same!
So remember that opinions are like necks. And every time you rely on an opinion instead of data, you are sticking your neck out.