Typically whenever Google releases new products or updates, I get excited and am pleased with the results.  In typical fashion, the announcement and subsequent launch of the new AdWords interface was initially exciting for me.  I’ll admit there are a few features of the new interface that have me excited, but on the whole I’m finding that I really miss the old interface.  In no particular order,...

A successful social media campaign is a lot like a snowball. You have to take great care in creating it and honestly, it starts off small and fragile. But with a bit of effort and a solid push down the proverbial social networking hill, that snowball (SMM campaign?) can grow into something much, much more. I need to point out that at the end of the hill, that snowball is still a snowball – and we all know...

A lot of people write and talk about the connection between SEO and social media marketing (SMM).  While reading blog posts today, and subsequently submitting and/or voting for some of them on social networking sites, it struck me that there is a super obvious connection between a blog’s SEO and SMM. When submitting web pages to many social networks, page titles and/or meta descriptions are automatically...

I’ll apologize in advance – this is going to be a short post.  But I promise you that it’s worth your time!  Mike Moran posted today at Search Engine Guide, and his topic was quite simple: Data beats opinions in any decision.  His final point is a quote that I’m currently working on etching into my memory as I type this blog post.  You should do the same! So remember that opinions...