Forgive me for writing a post that’s a little off-topic today, but I’m excited.  Google has announced a new product: Google Wave.  Wave is an online collaboration tool a la Basecamp, MS Groove, etc.  However, Google is pushing their product much farther by developing Wave to be a real-time communication tool for personal or business use. Wave will allow you to create a Wave (think of it as a wide-open...

Earlier this week I was part of a conversation regarding the practice of outbound linking as it pertains to SEO. Conversation starter: Outbound linking is fine when you’re blogging, but any other website should limit or nofollow outbound links to try and maintain PageRank. My response: DOH! Blogs are websites, right? SEO rules apply to websites – PERIOD. Either way, there are many reasons (and arguments...

Last Thursday, Google made a rather large announcement regarding AdWords’ policies on how trademarks are used in ad texts.  The policy change only applies to advertisers in the U.S. and ads being displayed to U.S. users on the Search and Content Networks.  What’s changing?  I’ll defer to Google: Under certain criteria, you can use trademark terms in your ad text in the U.S. even if you don’t...

Anyone who follows me on Twitter will know that I blew off some steam yesterday regarding Technorati.  Beginning on Wednesday night, I began the process for claiming this blog.  All signs pointed to a simple process, one that would be completed in a matter of minutes – pushing my blog into the Technorati universe.  What ensued was anything but simple, and instead got me pretty riled up. Every time I...

The evidence continues to pile up proving that blogging is a strong, effective business strategy.  Thanks to the Search Engine Guide blog, I was directed to a study conducted by eMarketer.com.  Needless to say, but the numbers are staggering – on both sides of the blog.  The projected increase in blog writers and more importantly readers, adds to the validity of blogging as a business marketing strategy. If...

My sincerest apologies to everyone using Internet Explorer 7 or older.  If you are, BakedwheatWeb.com probably looks a little funny!  I’m working on the issue and will get it fixed as soon as I can…  But in the short-term, I’ve got a suggestion for you.  Download Internet Explorer 8.  I promise, it’ll be worth your time. It’s still not perfect (well, I don’t think any...

As long as I’ve been using Twitter, I’ve been using URL shortening services.  Thanks to the SEOmoz Pro Training Series last August, I fell in love with bit.ly and their fantastic tools.  Primarily I use the bookmarked sidebar which allows me to quickly shorten the URL of any page I visit in my browser (works in your browser of choice).  This week, bit.ly has upped the antie by adding the ability...

I’ll just start off by saying that I’m a fan of Joost de Valk and the Yoast blog.  Second to that, I’ll admit that I’m about a week late on getting this blog post out.  Doh!  Regardless, last week Joost posted a slide presentation titled 40 Wordpress Optimisation Tips.  If you run a Wordpress blog, this should be required reading! Wordpress can be a powerful weapon in your arsenal,...

This day has been a long time coming.  What day is that, you ask?  The day that I officially post to my very own blog!  Welcome to the home of Bakedwheat Web Enterprises – or just “Bakedwheat Web” for short.  As far as introductions go, I’ll keep it short. I’m John A. Lee – aka Bakedwheat – and I’m a search engine marketing expert.  I’ve been blogging...